Common Business Vocabulary Glossary (Charles Cao)
Note: You may download the entries for this glossary here. If you wish to use this in your own Moodle course, first make a blank glossary and then follow the instructions for importing glossary entries here.
Sie können das Glossar über das Suchfeld oder das Stichwortalphabet durchsuchen.
@ | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | Alle
A |
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advertisementn. item of publicity for a product or service, in magazine, on TV etc |
advertising agencyn. company specializing in producing and placing advertisements for clients |
AIDAabbr. Attention, Interest, Desire, Action the
objective of all advertisements |
B |
|---|
benefitn. advantage of a product or service, usually derived from its features |
billboardn. signboard, usually outdoors, for advertising posters |
C |
|---|
circulationn. average number of copies of a magazine sold in a particular period |
classified adsn. small advertisements in magazine or newspaper categorized by subject |
commercialn. paid advertisement on radio or TV |
couponn. part of a printed advertisement used for ordering goods, samples etc |
D |
|---|
doublepage spreadn. advertisement printed across 2 pages in a magazine or newspaper |