Common Business Vocabulary Glossary (Charles Cao)


Note: You may download the entries for this glossary here. If you wish to use this in your own Moodle course, first make a blank glossary and then follow the instructions for importing glossary entries here.



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A

advertisement

n. item of publicity for a product or service, in magazine, on TV etc

advertising agency

n. company specializing in producing and placing advertisements for clients

AIDA

abbr. Attention, Interest, Desire, Action the objective of all advertisements